When 68 Quán partnered with The MVP Horse, they had exceptional authentic cuisine but suffered from fluctuating foot traffic outside weekend peak hours.
The Strategy: Food Spectacle Meets Storytelling
Rather than generic menu shoots, we focused on the sensory theater of culinary preparation — sizzling embers, generous portion reveals, and the charismatic kitchen team behind every signature dish.
The Execution:
- 12 scripted vertical short-form stories deployed over 14 days.
- Localized geo-targeting on TikTok and Instagram to drive immediate weekend footfall.
- Interactive guest challenges resulting in user-generated content snowballing organically.
The campaign generated over 15 Million organic views and produced a +312% revenue lift, with fully booked dinner services lasting over 3 consecutive months.